Thursday, 29 March 2012
Animation done with my lovely Friend Cat Hill for YCN brief to advertise triumphs free bra fitting survices.
We decided to take the idea of women wearing the wrong size bra and turn it on its head. Which means instead of depicting women, we used bras as characters who wear the wrong size women. We adjusted Triumph bras’ tag line from, “7 out of 10 women wear the wrong size bra - are you one of them?” to “7 out of 10 bras wear the wrong size woman - are you one of them?”. This transfers the blame from the woman to the bra and also provides a source of amusement. The aim of which is to encourage women to get a bra fitting.